About us

Welcome to Newds, your one-stop shop for beauty products and lingerie in nude tones that cater specifically to women with brown and black skin.

At Newds, we believe that every woman deserves to feel confident and beautiful in her own skin, and that's why we specialize in providing a range of products that complement and enhance the natural beauty of darker skin tones.

We understand that for too long, the beauty industry has neglected to provide options that work for women with darker skin tones, and we are committed to changing that.

Our founder, Debora Nijs, knows all too well the frustration and disappointment of trying to find beauty products and lingerie that actually work for women with brown and black skin. After years of searching for options that catered to her unique needs, she decided to take matters into her own hands and create a brand that prioritizes diversity and inclusivity.

Our mission is to empower women to feel confident and beautiful in their own skin, by providing products that enhance their natural beauty and celebrate their unique skin tones. 

Thank you for choosing Newds as your go-to source for beauty products and lingerie that cater to the unique needs of women with brown and black skin. We're honored to be a part of your journey towards self-love and confidence, and we can't wait to see you shine!